Session 1 - Marketing 101

Session 1: Marketing 101

The Marketing 101 module is a complete and comprehensive grounding in Alchemy cutting edge marketing and business development principles and strategies. It will arm you with detailed knowledge and give you the grounding you need to be recognized as an expert in your field.  With knowledge comes self-assurance and with the Marketing 101 you will have plenty of both. When you are confident about what you know – that confidence is contagious. 

Lesson 1: Understanding REAL Marketing

Lesson 1: Understanding REAL Marketing

This first lesson introduces you to some key marketing concepts including the little known 'Clutter Factor'.

Lesson 2: Marketing Principles - 1

Lesson 2: Marketing Principles - 1

Acquisition. Quick and simple 'relationship' methods in finding your first prospects and clients.

Lesson 3: Marketing Principles - 2

Lesson 3: Marketing Principles - 2

Position. How to sort prospective clients into 'Hots' and 'Nots' and gaining your first appointments.

Lesson 4: The Market

Lesson 4: The Market

Who is your market? How big is it? What's the potential? You'll be amazed!

Completion Time

1 hr 50 min

Difficulty

Intermediate

Your Course Instructor

David Abingdon

David Abingdon created the Alchemy business consulting system from his own business growth and development successes. He has personally taken 4 businesses from zero to multi-millions in less than 12 months... READ MORE


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