Lesson 4: The Market – Alchemy Network

Session 1 - Marketing 101
Lesson 4: The Market

Session Overview

The Marketing 101 is a complete and comprehensive grounding in Alchemy cutting edge marketing and business development principles and strategies. It will arm you with detailed knowledge and give you the grounding you need to be recognized as an expert in your field. With knowledge comes self-assurance and with the Marketing 101 you will have plenty of both. When you are confident about what you know – that confidence is contagious.

Resources for Download

Ad Comparison Test
Take the test, check your answer and then learn why one ad massively outperformed the other.

26 Marketing Mistakes
A 55 page guide to the common marketing mistakes that are costing entrepreneurs millions in lost revenue and profits each and every day.

The Marketing Power Guide
101 pages of powerful, timeless and illuminating content. Become the acknowledged ‘expert’ by understanding and absorbing these 38 concepts of pure marketing genius.

The Keys To A Successful Consulting Career
A primer on setting up your consulting & coaching business. It includes the 8 key steps to consulting success, establishing your business, setting up your base of operations and more.

Course Lessons

Lesson 1
Understanding Real Marketing

This first session introduces you to some key marketing concepts including the little known 'Clutter Factor'.

Lesson 2
Marketing Principles - 1

This second session examines some of the principles in marketing and in particular highlights the many challenges that businesses fail to resolve or even recognise (part 1).

Lesson 3
Marketing Principles - 2

This second session examines some of the principles in marketing and in particular highlights the many challenges that businesses fail to resolve or even recognise (part 2).