David background & profile
Success has often been described as doing the things that others do not want to do or can't do...
Out of the box thinking is similar and one leads to the other. It is all about approaching problems and challenges in a 'different' way.
It is a mindset that is sometimes described as 'lateral thinking'. That is, learning to look at issues sideways, from another angle, or even from the viewpoint of someone else. But moreover, it is then taking action to do what others don't do, won't do, can't do or more likely, don't think about doing.
Here''s a little story to illustrate the point:
"American astronauts upon first going into space soon discovered that their pens didn’t work in zero gravity. So NASA embarked upon a program to invent a writing instrument that would work in outer space... After spending millions of dollars and burning thousands of man-hours on research and engineering, they finally developed a "pump pen" that could write anything, anywhere, at any angle.
Meanwhile, in the secret laboratories behind the Iron Curtain, Soviet Union scientists casually took note of the researches of their American counterparts. They spent almost no time and no money solving this problematic dilemma. They already had the answer, their cosmonauts used…pencils."
From David Abingdon's book: 'Out Of The Box Marketing'
You can apply this same principle to your life and business and is also to be found throughout David's Alchemy Business Consulting, Coaching & Deal Making course.
Demonstrating what it means to grow up in poverty in 21st-century Britain, a wealthy family assists one living below the poverty line.
Multi-millionaire David Abingdon has given his children a privileged upbringing, including attending an exclusive private school. They help a former New Age traveller who has studied law, but is having difficulty finding an essential apprenticeship and is £20,000 in debt.
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